This whole PC vs. Console business always sort of confuses me. They're both healthy industries making a ton of money, and their competition is indirect at best. The day Consoles eliminate PC gaming is the day Consoles become PCs.
This seems like a (admittedly rather well executed) gimmick for something that will be completely disappointing. I had to google it to remember that Razor Razer was the company that pumps out overpriced gamer paraphernalia. They will probably announce another $100 WoW mousepad or someshit.
EDIT: Maximum ninja'd
Yhea, it's what everyone's afraid for. If this is a publicity stunt to squeeze money out of 'dying' pc gaming, i'm going to kill myself, but there's hope, a little spark of hope that they are serious and going to change something in favor of 'us', but, I don't think such do-gooders exist anymore in a capitalistic world like this.
And i'm using 'dying' in the broadest sense, it's just to say that we are being mocked at with all those ubiDRM shit, console exclusives and "deliberately?" bad console ports.