It's... more serious than it probably should be, tbh. Sugar really is remarkably addicting, and for what it's worth kills a
lot more people than cocaine does

E: Like, some of the research done on it has apparently been finding sugar is literally as addictive as cocaine, at least under certain circumstances or with certain species. They have a similar addiction profile in terms of what parts of the brain they hit, there's other stuff going on there, too... cocaine hits a lot harder in certain ways, especially on the short term and in terms of withdrawal symptoms, but it's no joke that sugar really does seem to have a pretty serious addiction aspect. There's a reason overconsumption of sugar is both a thing and manages to be one of the deadliest consumption issues our species is currently facing, outpacing the effects of narcotics by like an order of magnitude or two.