Because I still want the hero to win, even if I am dead. Kevak is the lover.
Why do you want the hero to win, ya mad bastard? 
Funny thing about that.
Late last night I was in bed and I got an idea for flavoring the game if I ever got to be the hero. Basically the clones, the lover, and the Best Friend all get renamed to Lieutenants, the Boss, and the Rat. The hero is an anti-hero who decided to play a game with a sprawling criminal organization's leaders. The hero lets the lieutenants go free if the boss is the last one left. Otherwise he kills them all dead. Of course, the hero wants to keep the others alive since that means he still has work to do and he won't be killing his anonymous informant. Anyways, That's how I'd flavor this game. I'd also write a brief description of everyone one who dies postmortem.