Even the honesty lovers wouldn't mind you /honestly/ stating you want to work for /this/ company for a particular reason.
Interviews are expensive, and from personal experience most places don't want people who would put "for the money", because they don't want someone who is going to bail at the end of the interview process (or a couple weeks into the job) for a job that pays a little bit more.
Though I suppose it depends on the industry and level of the job as well. But mostly this question, to me, has always been comparative. "Why have you applied here that doesn't apply to the other places you've applied"