Hehe talking about someone making a mint off of selling crappy magic items to adventurers. My campaign I ran back in high school actually had a company that did that exact same thing. Youh Brand magical gear. The lore was that an enchantment specialist wizard Youh, researched a enchant item spell that did not require masterwork objects, could be cast on half a dozen similar items per cast, and could be cast by lower level wizards, as long as a higher level wizard capable of casting the normal enchant item spell, was channeling the spell to their 'assistants' nearby.
The result was much cheaper basic magic items, to the point where the average joe typically had at least one enhanced item somewhere. Youh brand made everything from 'light sticks' (literally a stick with a light enchantment), cheap +1 magic weapons and armor(stronger needed a real enchantment), to magic cooking stoves, refrigerators, and even crappy (one channel) TV.
The biggest downside to the items is that they were not treated as magical when the items themselves were resisting damage, and that a simple dispel magic spell, by any level caster would remove the enchantment with no save.