SpaceX has the best web designers:
http://www.spacex.com/dragonTheir website is fun to use to learn about their rockets. You want good PR? Hire a good web designer. Because, seriously.
Additionally, they're well on their way to reusable rockets. The Grasshopper tests have got a lot of press recently, basically being giant tests for the stuff for a controlled re-entry. Beyond that, they've now had a flight of their Falcon 9 V1.1, which is very close to
the Falcon 9-R, their reusable specs. In that V1.1 flight, documented here:
http://www.spacex.com/news/2013/10/14/upgraded-falcon-9-mission-overviewthey restarted the first stage engines (twice) as they fell back down to earth, coming pretty close to the controlled re-entry required for reuse.
The stage ended up spinning to a degree that was greater than we could control with the gas thrusters on board and ultimately we hit the water relatively hard.
However, SpaceX recovered portions of the stage and now, along with the Grasshopper tests, we believe we have all the pieces to achieve a full recovery of the boost stage.
So expect reusable rockets pretty soon.
Aside from SpaceX, the other big one to watch will be Bigelow Aerospace. They have a terrible website.
http://www.bigelowaerospace.com/They are also contracted to create
a new ISS module, BEAM.
Their thing is inflatable spacecraft/modules which are cheaper, easier to launch, and safer than solid metal spacecraft like those making up the ISS. Once in orbit, they deploy to their full size, making them much more of a true space craft than the tin can designs necessitated by atmospheric traversal.
They've also floated plans for private spacestations; though these have been delayed due to delays in the private space launch ventures. But in any case, contracts with both United Launch Alliance and SpaceX do exist to start putting one in orbit in the next couple years. They also already have sent two of their earlier test modules into orbit, the Genesis I and Genesis II, which were launched in '06 and '07. Their more modern module design is the
BA 330.