Actually I've given this a little more thought and something worrying came to me.
NYU professor Johnothan Haidt in his videos (well worth the time even if you disagree with his ideas) talks about how after a few highly publicized child murders in the 1980s - around when they started doing the "milk carton" thing, parents started doing serious levels of "helicopter parenting" and stopped letting kids e.g. go outside and play unsupervised. At least they did in the middle class urban areas of the USA, don't know about the rural South etc. But in the places where they generally have the money to send you to college to get a professional degree, they mostly did this. Wealthy people have less kids, each one is a higher investment, gets more attention. Too much attention.
Then when the first generations of kids raised like that hit colleges they started demanding "official" responses to anything and everything that could possible offend them (notably, 2013+ on campuses). Basically, if someone calls you a name on campus now and you can plausibly link that to your identity in any way, the normal response is now to submit a formal complaint to Title IX or some diversity tribunal, or call the Dean of the school directly, even before you talk to the person to tell them you were offended. The norm is now to get someone else to deal with it. e.g. these kids had 18 years of their parents sticking up for them any time anything remotely challenging happens, e.g. if someone calls you a name, they have few coping skills. Even consensual sexual encounters are now codified with complex sets of rules that both parties are supposed to memorize at campuses. Basically, quite a few modern college kids have almost zero of the normal life skills in negotiating with other people - there has always been someone else who does that for you, and clearly delineated rulebooks for how to interact. e.g. their life is like a school-run Junior Disco, writ large, right up to when you leave college.
Then suddenly, they have to find a house, get along with flatmates, negotiate life's complexities. But the system inherently shields them from having to learn any of that at college. The kids themselves are the driving force now in implementing these campus "speech laws" and "relationship laws", not the college administrators.
So think about it, modern post-2010 college graduates, born in the helicopter-parenting 1990s, they graduate from a college dorm never having had to manage a house or apartment of their own, or really deal with meaningful interactions with anyone else, then a company comes along and promises them an instant house full of Friendstm, no cleaning, no bills, just add money. To someone who's had 22 years of other people picking up for them, that might sound much more attractive, than it would to use who've basically been out of home since 18.