A better solution is to bring in more corporate branding.
https://www.essentialaction.org/spotlight/CokeSchool.htmlhttps://www.motherjones.com/food/2012/08/schools-limit-campus-junk-food-have-lower-obesity-rates/e.g. 80% of the schools already have Pepsi or Coca Cola branding, with sales targets for teachers to reach to keep getting the funding:
Colorado Springs District 11 signed a $8.1 million 10-year contract with Coca-Cola in August 1997 with an additional $3 million guaranteed if the district sells 70,000 cases of Coke products during one of the first three years.
...
“If 35,493 staff and students bought one Coke product every other day for a school year (176 days),” Bushey wrote, “we would double (130,141) the required quota needed. We only need to beat the 70,000 case once in the next two years.”
As a result some schools were even saying you can't drink
anything in class, unless it's Coke or Pepsi (which one depends on the school) in order to boost sales. Note, this wasn't the
company rule, it's the school rule, to try and meet the Soda-company sales quota to avoid losing funding.
We can extend this rule to other categories. e.g. how about Nintendo vs Sony branded schools? You can only play on a 3DS into one, a Playstation Vita into the other, and they sell the consoles on credit at the school store? however I guess these days we should add Amazon branding to that, and you can only play around on a Kindle Fire at those.
Or how about a Marlboro vs Camels school? They have a quota of cigarettes to sell to the over 18 seniors, and the seniors are required to promote their brand to the younger students so we can get enough started by the time they're 18, to keep the school open?
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Topic: AmeriPol thread (Read 3607338 times)