You have good points Reasonableman, though I still have a negative view on EA. They conduct practices that in some cases seem to be quite bluntly anticompetitive in nature. Already mentioned is their tendency to buy up smaller studios and then publish the games for their own profit. The cut in resources from this often results in a cut in ambition and a cut in results, and on top of it, they have been known to simply shut down studios that don't sell well the first run. Considering a quite long list of acquisitions and billions spent doing it, I don't think they're looking out for a varied market. In fact, their own market share is huge.
Currently, for the overall game market, EA and Nintendo are competing for the #1 spot in absolute market share, but from what I've seen personally, EA is the dominant publisher for PC games. It's hard to avoid seeing them in several places whenever you walk into a game store. Their market share gives them substantial power. I don't doubt that if they wanted to, they could probably tell a small company to sell out, threatening to run them out of business if they don't. EA's substantial profit margin allows them to 'invest' heavily in the stocks of other companies. EA bought up nearly a fifth of all of Ubisoft's stock, causing the Ubisoft CEO to publicly note this as a hostile act. Any company that releases their stock onto the market is vulnerable to a hostile takeover, and EA is quite capable of using this to gain further market share.
There was even an anti-trust lawsuit filed on June 5, 2008, due to them making exclusive license agreements with the NFL, their players union, the AFL, and the NCAA, which prevented other companies from making similar agreements. The end result of this action was EA driving it's competition out of the sports game arena by getting rid of NFL 2k5, allowing the price of Madden NFL to skyrocket under their control from around 30 dollars to around 50 dollars. It seems the case hasn't been resolved yet.
I don't think all of EA's games suck, but it does seem their games don't live up to the ambition that started them. Really, the difference between unimpeded ambition and ambition limited by a bottom line is in many cases the difference between a true work of art, and just-a-game. DF is an excellent example of what happens when inspiration and ambition are allowed to run freely, and I find DF to be superior to many multi million dollar projects.
Really, it's their outright obsession with the bottom line, limiting of creative processes, and anticompetitive nature that leads me to see not a pioneering game corporation when I look at EA, rather, I see an embodiment of the shortcomings of capitalism.
Until people stop buying EA's stuff, EA will probably just keep expanding it's hold on the market, and the crowd they cater to is a rather large one, so that's not likely to happen soon.
[ June 12, 2008: Message edited by: AlanL ]