It has been a strange sort of hype machine. The forums have a lot of cool ideas, some that are actually possible and seem like fun. Our own brains are boggling on what the game could be like. Perhaps it is the wonder of the unknown, but the potentiality in your own thoughts of what might be is their hype vehicle.
How cool would you think it was if they released a video with four characters playing, just running along the sort of terrain we've seen, all with a different looking laser gun in their hands? And what if each of those lasers fired shots that were different colours, red/green/blue/yellow. Some of them even fired faster or slower, some were bigger or smaller. Would that be awesome?
Yes.
But would it carry through the hype vehicle of the unknown? No.
Four characters firing rockets launchers that had a mixture of guided, big boom, fast firing, napalm spooge, with mirv warheads, big shells and micro-rockets would be awesome. But then someone would bitch about it being too "actiony" or too "gear orientated" or too "un-medieval". Even if those characters were firing those mixture of rockets at kittens, falling fish, trees, penguins, death-moths, giant-robot-mechas with psycho-spears manned by muscular birdmen and all kinds of other shit, people would find fault.
The hype of the unseen, the potentia, the hoped for, it works a treat. Until we get bored shitless and move onto something else entirely.
I hope the know the tightrope they're walking.